CASE STUDY 01
DirectlyApply
The Brief: Directly Apply were a startup looking to enter the competitive vertical of job searches and competing with the likes of Monster, Reed and Google itself with its job board in the US market.
The Process: To cut through the COVID newscycle, I came up with with Susan – the future of the remote worker. Working with a 3D designer, accompanied by expert commentary from a range of health, and fitness professionals, the campaign delivered viral success across international tier 1 news publications, and generated mass social buzz and a high volume of links to the site.
During my time at Kaizen, it grew in popularity so much that DirectlyApply got invited to be on Good Morning Britain (with a life sized model of Susan).
The Results:
207 Follow Links
450 pieces of coverage
Referral traffic: 16,845
Social Shares: 14,371
CASE STUDY 02
JRPass
The Brief: JRPass came to us right before COVID struck to boost visibility for their Japan Rail Pass product through digital PR.
The Process: In what was a difficult time for the travel industry, I launched the Virtual Travel Tour which was a blog post compiled of the best travel spots you can virtually visit in Japan via Google Maps.
Following the success of this campaign during my time at Kaizen, we then launched a second iteration of the campaign called the Virtual Travel Dream Job which was a competition to get paid to review these iconic landmarks from home.
The Results:
10,000+ page views
151 pieces of coverage
68 follow links with an average DR of 68
CASE STUDY 03
Club Med
The Brief: Club Med wanted to boost their visibility to their ski and family resort holiday pages across Europe through digital PR.
The Process: I launched the Ultimate Family Dream Job competition which essentially offered one family the chance to win a stay at a Club Med resort and extra payment to review it’s facilities.
We created a bespoke competition video and launched the campaign on their social channels to boost entries.
The Results:
86 pieces of coverage
30+ links
7,000+ page views
1,000+ social media entries
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