Drive brand coverage that make your competitors jealous
Hi, I’m Sarah – a Digital PR strategist and creative lead with over eight years of experience crafting strategic, newsworthy campaigns. Check out my case studies, services, and contact me.
Results in 2025 so far→
1,272 links built for clients
1,690 pieces of coverage built for clients
Launching First Create in 2023, we’ve since grown into a team of four media specialists, content creators, writers, editors, and outreach pros. Together, we build standout search-first PR coverage for brands across every industry – from B2B to consumer.
Creative Digital PR
Boost your brand visibility through strategic Digital PR campaigns that build links and connect you with the right audiences.
Outreach
Win at your external media relations, and close competitor link gaps effectively.
PR Strategy
Get expert advice and actionable insights that guide your external media relations, helping you to navigate competitor media gaps effectively.
Training
Equip your team with essential Digital PR skills through our hands-on training sessions, tailored to meet your organisation’s specific needs.
My recent projects
Remote.com
Driving international coverage for a global HR company
Through a survey to 10,000 employees, we revealed the most important benefits office workers desire/prioritise in their jobs.
Overall the campaign achieved over 90 links and achieved widespread coverage on sites like Forbes, Yahoo, ZDNET, techradar, Euronews and more.
Reebok / Adidas
Driving European coverage for an international fashion brand
To cut through the European market, for Reebok we launched campaigns centred around fitness tips on managing WFH burnout to a global report highlighting the world’s fittest cities.
The campaigns delivered 205 links, 28% above KPI, and garnering 8.1M views – helping Reebok rank for 98 new keywords across six European markets.
Check out my reviews
See what my colleagues have to say about my work.
Cartwright Communications
“Sarah is a positive, friendly and motivated person to have in any environment. She works well with others, organises her time well and has excellent leadership qualities.“
Alex Jones
Head of Digital
Kaizen
“Sarah is an incredible Digital PR, in our several years working together she led creative direction and outreach strategy for a number of our key clients – resulting in several PR campaigns that surpassed everyones expectations, achieving not only links but TV, print and media coverage also.”
Pete Reis-Campbell
Founder and Chairman
Let’s get in touch!
Contact me and provide details about your inquiry. I will get back to you soon.
sarah@firstcreate.co.uk